Case study · Food / Local business
Local SEO: rebuilding visibility and reputation for a healthy meals business
A local food business was invisible in the Map Pack with a weak 3-star reputation. A 6-month local SEO and reputation programme restored its search visibility.
- Client
- Healthy Power Meals
- Industry
- Food / Local business
- Timeline
- 6 months (Oct 2025 – Mar 2026)
- Services
- Local SEO, Google Business Profile, Online Reputation
The challenge
Where they started
- Low Map Pack visibility — not appearing in local search results
- Poor visibility and a damaged online reputation
- Only 12 reviews with a 3-star rating, none older than 6 months
What we did
Google Business Profile
- Profile setup and category optimisation
- Photo and video uploads
- Q&A management
Local content
- Local landing pages and service-area content
- 12 blog articles
- FAQ section
Citations & reviews
- NAP clean-up across 50+ directories
- Local and industry-specific listings
- Review generation system
Technical SEO
- Schema and local structured data
- Mobile optimisation
- Page speed improvements
The results
Proof from the data
Organic and branded search traffic recovered from a sharp mid-2025 drop after the project began in October 2025 and has held above its earlier level into 2026.
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