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Free Backlink Checker & Audit

See who links to a website, their authority and spam score, anchor text mix and toxic link risk.

FAQ

About the Backlink Audit

Why do backlinks matter?

Links from other websites are one of Google’s strongest signals of trust. Quality matters far more than quantity — one link from a respected industry site beats hundreds from spammy directories.

What is a toxic backlink?

A link from a spammy, hacked or irrelevant site (often with a high spam score). A large share of toxic links can trigger ranking problems; they can be removed or disavowed in Google Search Console.

What is a natural anchor text mix?

Most links to a healthy site use the brand name or URL. If a high share of anchors are exact keywords, it can look manipulated to Google.

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