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Free LinkedIn Ads Audit Tool

Score your LinkedIn campaigns: CTR, lead form completion, cost per lead, targeting and setup. No login or account access needed — just copy a few numbers from your LinkedIn Ads dashboard.

1 Your campaign numbers (last 30 days)

Where to find these: open your LinkedIn Ads campaigns view, set the date range to “Last 30 days” and copy the totals row.

2 Quick account checklist

1. Is the LinkedIn Insight Tag installed (and Conversions API connected)?
2. Is your audience size between ~50,000 and 500,000 with job title / function / seniority targeting?
3. Is “Audience Expansion” turned OFF?
4. Is the LinkedIn Audience Network turned OFF (unless intentionally tested)?
5. Do you use matched audiences (website retargeting, company lists, contact lists)?
6. Are you offering something valuable (guide, webinar, audit, demo) rather than just “contact us”?
7. Does your Lead Gen Form ask 3–5 questions maximum, with pre-filled fields?
8. Do you test multiple formats (single image, document, video, conversation ads)?
9. Are you using manual or cost-cap bidding instead of fully automatic bidding?
10. Are leads synced to your CRM and followed up within 24 hours?

3 Where should we save your report?

Results on screen instantly   We never ask for account access

How the LinkedIn Ads Audit works

We calculate your key performance metrics — click-through rate, cost per click, conversion rate, cost per conversion and return on ad spend — and compare them with typical benchmark ranges for your campaign type from 2025 industry reports. Then we check your account setup against the best practices our team uses on every client account.

Benchmarks vary by industry, country and offer, so treat the score as a health check, not a verdict. For a full hands-on audit of your account, book a free consultation.

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