Web Hikerz Academy
Performance Marketing Course (Google & Meta Ads)
Learn to plan, launch and scale profitable Google Ads and Meta (Facebook & Instagram) Ads campaigns.
- Duration
- 2 months
- Schedule
- Weekday evening batches
- Mode
- Online (live)
- Level
- Beginner to Intermediate
- Fees
- Ask for fees
- Next batch
- Enquire now
What you’ll learn
Skills you’ll walk away with
- Set up Google & Meta ad accounts correctly
- Build campaigns that generate leads & sales
- Create and test ad creatives
- Track conversions accurately
- Optimise budgets and bids
- Report ROAS to clients
Who is this course for?
- Aspiring PPC / performance marketers
- E-commerce owners
- Marketing executives
- Freelancers
Syllabus
8 modules, built for 2026
Module 1 Performance Marketing Fundamentals
- Funnels, KPIs & unit economics
- Budget planning
- Landing page basics
Module 2 Google Search Ads
- Keywords, match types & negatives
- Ad copy & assets
- Quality Score
Module 3 Performance Max, Demand Gen & YouTube
- Asset groups & audience signals
- Video ads
- Shopping & Merchant Center
Module 4 Meta Ads
- Campaign structure & Advantage+
- Audiences & retargeting
- Lead ads & WhatsApp ads
Module 5 Creatives & Testing
- Hooks & ad formats
- AI tools for ad creatives
- A/B testing framework
Module 6 Tracking & Analytics
- GA4 & Tag Manager
- Pixel & Conversions API
- Enhanced conversions
Module 7 Optimisation & Scaling
- Reading the data
- Scaling winners
- Troubleshooting
Module 8 Live Project
- Plan, launch & report a real campaign
Course features
What’s included
01
Live practical sessions
02
Real campaign walkthroughs
03
Recorded sessions
04
Course completion certificate
FAQ
Questions about this course
Do I need any prior experience?
No. This course starts from the basics. We explain everything step by step with practical examples.
Will I get a certificate?
Yes, you receive a course completion certificate from Web Hikerz after finishing the course and project.
What if I miss a class?
Live sessions are recorded, so you can catch up and revise anytime during the course.
What are the fees and is EMI available?
Fill in the enquiry form or WhatsApp us and our team will share the current fees, offers and payment options.
Enrol now
Reserve your seat in the next batch
Share your details and we’ll send the fees, full syllabus, batch timings and payment options on WhatsApp and email.
- Live practical sessions
- Real campaign walkthroughs
- Recorded sessions
- Course completion certificate