+91 79860 99863 info@web-hikerz.com
Mon – Sat, 8:00 AM – 1:00 AM IST
Free · 3 minutes · Instant score

Free Google Ads Audit Tool

Enter your campaign numbers and answer 12 quick questions to get an account score, benchmarks and fixes. No login or account access needed — just copy a few numbers from your Google Ads dashboard.

1 Your campaign numbers (last 30 days)

Where to find these: open your Google Ads campaigns view, set the date range to “Last 30 days” and copy the totals row.

2 Quick account checklist

1. Is conversion tracking set up and recording real leads/sales (GA4 or Google tag)?
2. Are enhanced conversions or offline conversion imports turned on?
3. Do you review the search terms report and add negative keywords at least monthly?
4. Are brand and non-brand campaigns separated?
5. Are sitelinks, callouts, call and structured snippet assets added?
6. Do your responsive search ads have “Good” or “Excellent” ad strength?
7. Is location targeting set to “Presence” (people IN your area), not “Presence or interest”?
8. Is the Display Network turned OFF in your Search campaigns?
9. Do ads send people to a fast, relevant landing page (not just the homepage)?
10. Is your bid strategy matched to your data (e.g. Max Conversions / tCPA with 30+ conversions a month)?
11. Have you checked performance by device, day and hour and adjusted where needed?
12. If using Performance Max: are brand exclusions and account-level negatives applied?

3 Where should we save your report?

Results on screen instantly   We never ask for account access

How the Google Ads Audit works

We calculate your key performance metrics — click-through rate, cost per click, conversion rate, cost per conversion and return on ad spend — and compare them with typical benchmark ranges for your campaign type from 2025 industry reports. Then we check your account setup against the best practices our team uses on every client account.

Benchmarks vary by industry, country and offer, so treat the score as a health check, not a verdict. For a full hands-on audit of your account, book a free consultation.

Free tools

More free tools

Instant, free checks for your website and ad campaigns.

Instant SEO AuditScore your website out of 100 with 30+ technical, on-page and speed checks — plus how to fix each issue. DA / PA CheckerCheck Domain Authority, Page Authority, spam score and domain age for up to 5 websites at once. Domain Age CheckerFind out exactly how old any domain is, when it expires, its registrar and its archive history. Spam Score CheckerCheck if a website is blacklisted or looks spammy — Moz spam score, blacklists and trust signals. Backlink AuditSee who links to a website, their authority and spam score, anchor text mix and toxic link risk. Facebook & Instagram Ads AuditCheck your Meta ads CTR, conversion rate, CPA, frequency and setup against best practices. LinkedIn Ads AuditScore your LinkedIn campaigns: CTR, lead form completion, cost per lead, targeting and setup.

Ready to climb to Page 1?

Get a free 30-minute strategy call with our founder — 12+ years of digital marketing experience, zero obligation.

Schedule a Consultation WhatsApp Us