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Free · 3 minutes · Instant score

Free Facebook & Instagram Ads Audit

Check your Meta ads CTR, conversion rate, CPA, frequency and setup against best practices. No login or account access needed — just copy a few numbers from your Facebook & Instagram Ads dashboard.

1 Your campaign numbers (last 30 days)

Where to find these: open your Facebook & Instagram Ads campaigns view, set the date range to “Last 30 days” and copy the totals row.

2 Quick account checklist

1. Is the Meta Pixel installed AND the Conversions API (server-side) connected?
2. Are you optimising for the real goal event (Lead / Purchase), not clicks or landing page views?
3. Do you test new creatives (images, videos, Reels) at least every 2–4 weeks?
4. Are you using short vertical videos / Reels (9:16) in your ads?
5. Is your account consolidated (few ad sets, each getting ~50 conversions a week)?
6. Are you using Advantage+ placements / audiences where it makes sense?
7. Do you run retargeting for website visitors, video viewers and page engagers?
8. Do you exclude existing customers / recent converters from prospecting ads?
9. For lead ads: does your Instant Form use “Higher intent” and a qualifying question?
10. Are new leads contacted within 5 minutes (WhatsApp/CRM automation)?
11. Do all ads have UTM parameters so you can see results in Google Analytics?

3 Where should we save your report?

Results on screen instantly   We never ask for account access

How the Facebook & Instagram Ads Audit works

We calculate your key performance metrics — click-through rate, cost per click, conversion rate, cost per conversion and return on ad spend — and compare them with typical benchmark ranges for your campaign type from 2025 industry reports. Then we check your account setup against the best practices our team uses on every client account.

Benchmarks vary by industry, country and offer, so treat the score as a health check, not a verdict. For a full hands-on audit of your account, book a free consultation.

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