Case study · E-commerce / CBD (regulated niche)
E-commerce SEO in one of the hardest niches: growing organically without paid ads
In the CBD niche, social media and most paid advertising are not available, so organic search has to do the heavy lifting. An ongoing technical, content and authority programme since January 2024.
- Client
- Dr Ganja
- Industry
- E-commerce / CBD (regulated niche)
- Timeline
- Since January 2024 (ongoing)
- Services
- E-commerce SEO, Technical SEO, Link Building, AI Search Visibility
23.6KMonthly organic traffic (Semrush)
7.5KOrganic keywords ranking
2.7KReferring domains
278Pages cited in AI search (ChatGPT, Google AI Mode, Gemini)
The challenge
Where they started
- Very competitive, high-risk niche
- Social media and most paid marketing channels are not available
- Large catalogue with technical SEO and crawl issues
What we did
Technical clean-up
- Core Web Vitals optimisation
- Crawl budget management
- Faceted navigation rules
- Schema markup
Off-page SEO
- Backlink generation
- Affiliate partnerships
- Guest posts
- Content expansion
The results
Proof from the data
Snapshot from Semrush, 7 April 2026 — with zero paid traffic.
Full project reports for this case study are available on request. Ask us for a copy
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