Case study · B2B SaaS / Technology
B2B SaaS: 200% organic traffic growth in a highly specialised niche
A niche B2B technology company needed qualified organic demand. A bottom-of-funnel content and SEO programme grew traffic, page-1 rankings and sales-qualified leads in 9 months.
- Client
- NanoMatriX Technologies
- Industry
- B2B SaaS / Technology
- Timeline
- 9 months
- Services
- SEO, Content Marketing, Conversion Optimisation
+200%Organic traffic growth
45+Keywords on page 1
18% → 24%Demo-to-close rate
1.8K → 5.1KMonthly active users (GA4, Apr → Dec 2025)
The challenge
Where they started
- Very specific B2B niche with low search volume and technical buyers
- Website traffic was not turning into sales-qualified leads
- Few pages targeting buyers who were ready to evaluate a solution
What we did
SEO strategy
- Keyword and intent research for a technical audience
- Topic clusters around core solutions
- Technical and on-page optimisation
Bottom-of-funnel content
- BOFU solution and comparison pages
- Customer case studies
- Clear calls-to-action for demo requests
Measurement
- GA4 tracking of key events
- Monthly reporting on traffic, rankings and SQLs
The results
Proof from the data
Full project reports for this case study are available on request. Ask us for a copy
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